A great friend, the Professor Ralph Christie of Cornell University, has once asked us, ‘How long do you want your business to exist?’
This question has surgically shaped our thoughts and convictions on what we have done to manage the business successfully and how we have taken pleasure doing it.
We make our contributions to the Global Value Chain in Carambola production with our partners in this business. Our farmers ensure that the best fruit is formed while it is still hanging on the tree. We harvest the fruit at full maturity to obtain the best taste, flavor and color. We pay delicate attention to post-harvest handling, packing, storage and shipping to ensure the fruits’ characteristics and taste are still intact upon arrival. With our partners at the retail, we present the Carambola on its best-face-forward that the customers will find it difficult to resist wanting to have it.